food_soup_campbells_lossby Christina Sarich

Consumers are leaving toxic food makers’ products behind on grocery store shelves faster than you can say ‘organic.’ Big Food lost $4 billion in sales last year alone due to their inability to answer market demand for non-GM, organic food that doesn’t contain high fructose corn syrup, gluten, antibiotics, growth hormones, MSG, and other toxic additives. Meanwhile, organic food is absolutely exploding.

Big Food has a multi-billion dollar problem on their hands, and this is why they have spent so much money trying to defeat GMO labeling bills in multiple states – but they can’t get around the awakening public’s demand for better food. It is staring them right in the face.

Company’s like ConAgra (don’t let the ‘con’ in their name dissuade you) want to remake their image. So do big food makers like Smuckers and Campbell Soup Co.

“We understand that increasing numbers of consumers are seeking authentic, genuine food experiences,” said Campbell Soup Co CEO, whose stock is currently trading down, “and we know that they are skeptical of the ability of large, long-established food companies to deliver them.”

These CEOs pretend not to know why consumers don’t trust them. Could it be that they have fought against public requests to deliver real, non-genetically modified, or toxic additive-laden food for years, to no avail? Could it be because they have spent millions trying to keep the public from even knowing what is in their food?

[more…]